UK Heat Network
Turning a complex service into a clear next step.
APEX / HUMAN — DESIGN & DIGITAL BUILDS
Good ideas.
Extraordinary
digital experiences.
Websites. Digital products. Motion.
Built to make your next chapter matter.
the work↘
STRATEGY × DESIGN × DEVELOPMENTSCROLL TO DISCOVER ↓
ORIGINAL THINKING. CONSIDERED EXECUTION.
A website should do more than exist.
It should make people feel something.
Then help them do something.
Brand presence. Business purpose.
Every detail connected.See what’s possible ↗
Every detail connected.See what’s possible ↗
PERFORMANCE STUDY / 001INDEPENDENT DESIGN CONCEPT
APEX / HUMAN — AN ORIGINAL EXPLORATION.
BEYOND
APEX.
An identity built for the extraordinary.
An independent F1 concept, reimagined in graphite and champagne.
Hover to inspect. Explore the model below.
02 — BENEATH THE SURFACEBeauty is more
Beauty is more
than skin deep.
Move across the surface. Inspect the geometry.
One model. Every perspective.
Front study · Exterior
16 COMPONENT GROUPS / ONE CONSISTENT MODEL
Every detail. In perspective.
Move between front and rear views, inspect the surface or separate the components. The wheels, bodywork and proportions all come from the same 3D asset.
F1 2026 concept by Qvist_designs, CC BY 4.0. Source and changes. Graphite/champagne presentation; illustrative component separation. This is an independent concept, not team CAD; no complete internal power unit is supplied. No affiliation with or endorsement by Formula 1, any team or driver.
03 / BEYOND THE WEBSITEOne studio.
One studio.
Many possibilities.
A sharper presence. A smarter process. An idea brought to life.
Explore what we can make possible for your business.
01 / SELECTED DIRECTIONS
Different ideas.
Same attention to detail.
From a first click to a useful product.
Explore the thinking behind the experience.
01
ChorePay
Making everyday progress feel rewarding.
Books for Trades
Useful numbers. Less noise. More clarity.
Ideas worth testing
Build the first conversation before the full platform.
Custom visual reconstructions and concept interfaces, not screenshots of live products. Demo figures are illustrative; no commercial outcomes are claimed.
02 / GO ON, TRY IT
More than
a pretty front page.
A website can guide, calculate and simplify.
Here’s a little proof you can play with.
Working browser demos. No payment is taken and no demo data leaves your device.
DECORATING CALCULATOR LIVE DEMO
A useful number.
Before the first call.
Example decorating total — not website pricing
Demo arithmetic: £250 per room, plus £100 per room for premium. These are fictional decorating rates, not our website prices or a decorator’s quote. Website packages start at £299 below.SMART ROUTING LIVE DEMO
One question.
A more useful next step.
Choose a goal to see a suggested starting point.
Build my brief ↗Indicative guidance only. A final package depends on the agreed scope.DECISION-READY DATA LIVE DEMO
See the signal.
Change the view.
ENQUIRIES18
QUALIFIED11
Invented sample data to demonstrate an interface, not results from a client campaign.
03 / A STRONG START, FAIRLY PRICED
High standards.
Refreshingly clear pricing.
Introductory prices while I build the portfolio.
Choose a starting point. We’ll define the details together.
Starter
£299
One focused page. A confident first impression.
- One-page bespoke design
- Responsive mobile layout
- Clear contact journey
- Essential search metadata
Business
£499
Space to tell your story and explain your services.
- Up to five pages
- Service and about content
- Enquiry form integration
- Essential search foundations
Growth
£749
A richer site with a more deliberate enquiry journey.
- Larger, scoped website
- Conversion-focused structure
- Copy structure support
- More detailed enquiry flows
Interactive
£999–
£1,295
A website that helps your customers take action.
- Scoped checker or calculator
- Conditional form journeys
- Payment journey if agreed
- Purpose-built interactions
SMALL STARTS. BIG POSSIBILITIES.More ways to move
More ways to move
your business forward.
Focused launch packages with a clear starting scope.
Motion & animation
from £79
A 5–8 second logo animation from your supplied logo. One format and one refinement.
Let’s make it happen ↗Product concept film
from £149
A short concept film up to 15 seconds. One product, one direction and one refinement.
Let’s make it happen ↗Campaign content
from £99
Five coordinated static social assets from your supplied copy and brand materials.
Let’s make it happen ↗Brand starter
from £199
One logo direction, a colour palette and font pairing, plus a concise digital style sheet.
Let’s make it happen ↗Workflow automation
from £149
One straightforward workflow between two supported tools, with up to three actions.
Let’s make it happen ↗Website integration
from £249
Connect one existing site to one supported booking, CRM or email platform.
Let’s make it happen ↗Starting prices cover the scope above. Additional concepts, formats, revisions, complex integrations, software subscriptions and paid assets are quoted separately. We confirm the total and any applicable VAT before work begins.
05 / THINK BEYOND THE WEBSITE
Bespoke digital builds
For a custom application: portals, accounts, dashboards or workflows. From £1,995 for an agreed first release. For a business website, explore the £299–£749 packages above.
from £1,995
Talk through your idea ↗Launch prices are starting scopes, not unlimited builds. Final inclusions, revisions, delivery dates and any applicable VAT are confirmed in your written quote. Domains, hosting, paid services, transaction fees and ongoing support are quoted separately where needed.
How does launch pricing compare with the wider market? +
Useful context, without inflated “was” prices.
APEX / HUMAN · BUSINESS£499Launch scope: up to five pages.
PUBLISHED UK FREELANCER GUIDE£399–£1,200Five-page small business website — Canterbury Web Designs.
PUBLISHED UK FREELANCER GUIDE£1,500–£3,000Five-page brochure website — Whito.
These are selected published guide ranges, not a market average, matching quotes or prices previously charged by Herschel Lake. Providers differ in design, content, support, tax and scope; some cost less. An Interactive build from £999 cannot be directly compared with a brochure site without matching requirements.
Sources checked 3 October 2026: Canterbury Web Designs ↗ · Whito ↗
04 / SIMPLE FROM THE START
From your first idea
to a proper launch.
Direct conversation. A clear scope.
Room to get the details right.
Find the point.
Who is it for? What should it help them do? We turn your answers into a clear brief.
Set the direction.
Agree the pages, features, visual approach, price and milestones before the build begins.
Make it tangible.
Review a working design. Try the interactions. Refine the content and the important details.
Launch with clarity.
Check key journeys across screen sizes, agree the handover and plan any ongoing support.
MADE BY A HUMAN.
Independent thinking.
Human ambition.
Extraordinary execution.
Apex / Human is my independent studio for websites, digital products and new ventures. I’m Herschel Lake—the person you’ll work with from the first conversation to the final detail.
The aim is straightforward: make your offer easier to understand, your business easier to trust and the next step easier to take.
Herschel Lake ↗
Direct collaborationAgreed scope before buildWorking previewsClear handover
05 / GOOD QUESTIONS
A few things
worth knowing.
Why are the launch prices so competitive?+
They are introductory prices while I grow this service and its portfolio. Each package has a defined scope. Your written quote confirms what is included; extra functionality is agreed separately.
Is everything designed for my business?+
The visual direction and customer journey are shaped around your offer. Established tools and reusable components may be used where they make the build more reliable and efficient.
How long does a project take?+
It depends on the scope, content readiness and feedback. We agree a realistic schedule before work starts, with milestones so you know what is happening next.
Can you build forms, payments or accounts?+
Yes, these can be scoped into an Interactive or Bespoke project. Complexity, provider fees, account requirements and security considerations are discussed before the quote is agreed.
What about content, hosting and ongoing changes?+
We agree who supplies copy, photography and branding. Domains, hosting, paid services and maintenance are identified separately in the quote, along with handover and any optional support.
Are these live client projects and proven results?+
UK Heat Network is a live service website reviewed for this portfolio. The other interfaces are labelled concept demonstrations. The previews are reconstructions; sample figures are not client results. There are no invented testimonials or conversion claims.
06 / YOUR NEXT CHAPTER
Something
in mind?
Let’s build it.
A new business. A better website.
That idea you keep coming back to.
A few details are enough to start shaping the brief.
No commitment. Just a clearer starting point.